A small yet crucial part of your website is the “About Me” page. It’s more a few sentences about what you do - it’s really one of your first chances to connect with your audience and show what makes your business and your team unique.
What is it?
The “About Me” page is a dedicated section on your website where you can share your story, how long you've been in business, why you started, what drives you, your mission and values. It’s where you get to be real and person, giving customers a glimpse of the people behind the brand.
Why do you need it?
Customers want to do business with brands they feel connected to or that aligns with their own values. Here’s how a killer “About Me” section supports you:
Building Trust - Share your journey, background, and values to build trust. When people know who you are, they’re more likely to trust your business.
Humanize Your Business - This is your opportunity to add a personal touch to your business. Customers love stories, and the “About Me” section is your chance to tell yours.
Sets You Apart - Your story is unique. Highlight what makes you different to set you apart from the competition in a compelling way.
Encourage Engagement - Your well-crafted “About Me” page invites a connection to customers. Add a call-to-action to create more ways to connect, like signing up for your newsletter or following your socials.
How do we start? It is hard to talk about myself...
Give us a call, we can help with this small project. We will help you to keep things genuine and relatable. We will ask you about professional background and gather personal anecdotes about your passion for your business. We will suggest that you use photos to bring your story to life. This small page can make a huge impact on connecting to customers.
And after we're gone, don’t forget to update that page regularly as your business evolves.
